Services

To create a product that resonates with customers, a company must successfully orchestrate technology, design, and business into a fine-tuned composition.

Unlike companies in early and later stages, which can afford specialised talent and process-driven organisation, startups have to be more agile and do more with less.

about:blank studio specialises in (pre)seed stage product design-development operations where a small, tightly-knit team has to holistically understand and carefully balance technical, UX, marketing, and commercial aspects.

Helping start-up founders:

Analyse markets and competitors: To conquer the world, you must map it first. I track down players, gather intel, and analyse competitive products to produce reports that paint a bigger picture of your ecosystem than numbers alone.
Ideate and validate product ideas: They say measure twice and cut once. So, I poke holes in our assumptions to isolate points of failure. Then devise prototypes, proof of concepts and other heuristics to potentially prevent an expensive mistake.
Raise funding and strike partnerships: Behind every great hustler, there is a great storyteller. Like a biographer, I get up close and personal to tell a compelling narrative of your vision. Until we write, direct, and produce a pitch deck that can "sell water to a well".
Build a minimum viable product: Congrats, you got the dough. Now it's time to cook up a storm. I rally stakeholders around UX by structuring information and designing UIs. We simplify the frontend by reworking the backend and deliver a fully functional app in nimble releases.
Go to market and gain traction: Working in advertising has taught me that "marketing is not a department". We can all contribute to reaching the hearts and minds of customers. I do it with plain words and striking images that succeed in getting them to care.
Define success and measure progress: You can't fight what you can't see. I subject the UX hypothesis to reality by choosing the right KPIs and designing experiments to measure them. Then translate data into user behaviour insights that lead to actionable conclusions.
Calibrate for product-market fit: Software is never done. I pump insights from all sources of feedback to direct ongoing efforts towards the higher acquisition, lower churn and wider moat. Until it's time to recruit a successor with expertise in scaling the operation.

Assisting scale-up teams with:

Design sprints, hackathons, and workshops

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Services

Helping start-up founders:

Analyse markets and competitors

Ideate and validate product ideas

Raise funding and strike partnerships

Build a minimum viable product

Go to market and gain traction

Define success and measure progress

Calibrate for product-market fit

Assisting scale-up teams with:

Design sprints, hackathons, and workshops

Remote collaboration and management

Adoption of agile methods

Creative tools and design stack upgrades

Modular architectures and design systems

Conversion and retention optimisation

Pivots, re-designs, and codebase rewrites

Product auditing and diagnosing

Services

Helping start-up founders:

Analyse markets and competitors

Ideate and validate product ideas

Raise funding and strike partnerships

Build a minimum viable product

Go to market and gain traction

Define success and measure progress

Calibrate for product-market fit

Assisting scale-up teams with:

Design sprints, hackathons, and workshops

Remote collaboration and management

Adoption of agile methods

Creative tools and design stack upgrades

Modular architectures and design systems

Conversion and retention optimisation

Pivots, re-designs, and codebase rewrites

Product auditing and diagnosing

Free

about:blank studio